In 2021 I began working at Primal Wear Inc. I had the opportunity to work with hundreds of clients on the some of the largest rides across the United States.
Among my many jobs and clients, I had the pleasure of creating kits for incredible non-profits like Bike MS. Making art and apparel for a greater purpose has been one of my proudest professional achievements. I revel in the opportunity contribute to causes which uplift communities and raise awareness for challenges those communities face.
While at Primal I worked with the creative team to create cohesive collections of apparel to grow the brand, and highlight that we are more than a custom apparel company; we are innovators.
At Primal I created the “Go ride a bike” brand tagline, which has been featured on many products over the last few years. It was inspired by the shirts worn by climbers in Yosemite Valley in the 1980s. What seems like a jab or retort, is actually a call to action. It appeals to the to the same ethos, it demands adventure, and shows a commitment to an active lifestyle.
